Catwalk Choice For Shoes

Vein Wear is Australia抯 number one men抯 footwear designer. Vein, by designer Christopher McCallum, has been recognised as the shoe of choice by Australia抯 top clothing houses. Vein opened its Winter season with the L扥real Melbourne Fashion Festival main parades Morrisey, Kenzo and Leopold.

Vein shoes were the natural footwear selection for Always Habit when they won the coveted Australian Design Awards in November 2005. Always Habit designs are for savvy young professional men. They are looking for a striking shoe to compliment their casual and suiting attire. Vein provides that.

Vein shoes were the footwear of choice when high flying Aussie labels 揕eopold?and 揟om, Dick and Harry?unveiled their Winter collections at Mercedes Australian Fashion Week. The parades were stand-outs with both collections attracting critical acclaim.

When Vein launched its Winter 2006 collection at the L扥real Melbourne Fashion Festival in March there was no question which shoes should be worn with the three pinnacle men抯 collections of the season. Main parades Morrisey, Kenzo and Leopold chose to accompany first class designs with Australian designer shoes by Vein.

揟he fashion festival is definitely the highest point yet in our rise in Australian designer fashion. Morrisey is an idol and an icon. To be worn on the foot of his, Kenzo and Leopold抯 collections is a great honour. I know our shoes do their clothing justice? says McCallum.

At the upcoming Mercedes Australian Fashion Week Vein will be working closely with hot men抯 label Red Cordial. Retailers, stylists and other fashion industry participants can also see a preview of Vein抯 Summer 06/7 collection at MAFW抯 Source Exhibition at the end of April.

揂t Vein we are delighted to work with clothing designers. Footwear does not steal the limelight at fashion parades, but a designer collection show is too important to leave footwear up to models, friends or God forbid resort to pluggers? says McCallum.

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The WHY and The HOW

Worldwide, 11 billion pairs of shoes are produced each year. So, in terms of quantity, Vein is not a big player.

And that抯 a fact we抮e proud of.

You see, we make shoes for exceptional individuals, like you. Men who value superior footwear.

Men who understand that WHY a shoe was made is just as important as how it was made.

At Vein, the WHY is very simple and clear ?we handcraft shoes that say everything you want to, without saying a word. The answer to 揾ow?we do it is equally simple and clear ?it comes from over 25 years hand crafting the finest shoes for men.

For example, to create sleek lines and slim profile, 600 pounds of pressure must be applied to the leather in 2 dimensions. Yet to create the tightest curves and beautiful lines that are the signature of a Vein shoe, our craftspeople have learned how to apply 800 pounds of pressure ?on 3 dimensions. Only elite cobblers will take the extra time to do it, and invest in the specialised tools. We do it because it is what you抎 expect from Australia抯 premier footwear designer.

You want shoes that really stand out. Yes, our new designs are eye-catching from any distance. But it抯 up close where the intricate detailing comes into its own. Exceptional detailing and a technically demanding pattern require skilful and fastidious cobbling.

Each new design requires new skills, techniques and knowledge. From start to finish, we practise cutting, lining, bonding, stitching and baking. The end result is higher qualified cobblers and of course, the amazing Vein shoes.

At the core of Vein抯 design-leading body, is the passion of a quality perfectionist. At least four full time 搎uality controllers?or 搈entors?oversee the all the major stages (initial training on each style, cutting, sewing, bonding and shaping).

If any imperfections are found at any stage of the process, they抮e empowered to immediately stop the production to fix the problem. Other factories will continue in the face of faults and pick out rejects at the end. At Vein we simply do not make rejects.

Also rigorously tested is the leather for colour, strength and consistencies. Each pair of shoes is made from the same piece of leather so that they match perfectly. Vein抯 founder personally hand picks the highest grade leathers directly from international tanneries.

The leather bonding is tested in both hot and cold environments to ensure the shoes endure both summer and winter extremes. In contrast, mass production shoes are just that, produced in mass.

The end result of all the extra care and effort we take at Vein is a flawless shoe and the accompanying satisfaction and pride.

Is it expensive to do? Absolutely! But we do it because we want you to get what you pay for, and more.

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Australian Designer Shoes

What it means to be 揹esigner?

The term 揹esigner?is often used loosely in the fashion industry, and certainly so by a number of factories mass producing shoes that copy the fashion leaders.

We do it differently. How you抎 expect a true designer shoe to be created for you. At Vein, each new design is sketched, first as a conceptual, and then worked and re-worked into final drawings with graphite on paper, by head Vein designer, Christopher McCallum. Then, a prototype shoe is meticulously crafted by hand.

The new design is then put into production, brought to life for our discerning clientele using the finest leathers, hand selected for their uniqueness and quality, from renowned international and Australian tanneries.

When you inspect our famous Vein shoes, you抣l quickly see they embody qualities others only aspire to. Designs and quality inspired by the great clothing fashion houses, by timeless architecture and the personalities, stunning locations and exciting lifestyles we experience around the world.

As you can probably tell, we live, fantasize, dream and breathe male footwear. This burning passion has made Vein the premier Australian male designer footwear label. In 2005 Vein was the only male footwear label to be invited to exhibit in Mercedes Australian Fashion Week. Trail blazing clothing labels like 揘YOU? 揕eopold? 揟om, Dick & Harry? 揜ed Cordial?and Australian Fashion Design Awards Winner 揂lways Habit? choose to complement their labels with Vein on the runway. In 2006 at the L扥real Melbourne Fashion Festival Vein was the catwalk shoe of choice for Kenzo, Morrisey and Leopold.

Vein stands for excellence. You抣l feel it, look it, live it too ?every time you slip on Vein shoes.

Vein shoes. Love more. Stress less. Express your creativity. And above all, envy no one.

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